Wednesday, January 31, 2007

Pfizer is in a lot pfreaking trouble

This battle has been brewing for years. Clearly AIDS groups have had just about enough when it comes to viagra. The AIDS Health Foundation is suing Pfizer Inc over their ads saying they encourage users to take viagra as a party drug and that its recreational use has furthered the spread of HIV and other sexually transmitted diseases. The group calls Pfizer's ads misleading, indicating that they have nothing to do with selling a drug to cure impotence.

The impetus for this recent suit is the new series of Viagra ads that are set to debut during next month's Super Bowl. The ads will include the line "Be this Sunday's MVP".

This is not the first time Viagra ads have come under fire. In 2004, the ads featuring a middle aged couple as the voiceover explains "Remember that guy who used to be called 'Wild Thing'?" And the commercial ends with devils horns appearing on his head which then morph into a viagara pill? Pfizer was forced to pull that off the air as it failed to disclose known risks of the drug.

In the suit, aside from getting the ads off the air, the group is also asking that the FDA step up the way they oversee Viagra ads. Interestingly enought, this news comes forward just as Pfizer has announced lay-offs of 10 000 to help trim costs.

When the drug company Pfizer first released the drug viagra, it was meant to be a drug to help men with impotence. The release of this drug also coincided with the internet. To this day, I receive more emails, on a daily basis, at work and at home for viagara or viagara type drugs than any other product.

Is there really that much of a demand for this product? Is impotence effecting that many men, young and old! And the constant ads for the product. Enough is enough. Should I be worried? It went from being a head scratcher to know being just gross. During the same Super Bowl broadcast where Janet Jackson bared her breast and got CBS in trouble with the FCC, there were dozens of ads for viagra. Are you telling me hearing about a warning that if you have an erection for more than 6 hours to call your doctor is less offensive than a split second of Jackson's breast?

And how about these viagra ads? They used to feature Bob Dole. But the actors have become younger and younger. And now they feature music like the song Good Morning from the film Singin' In The Rain and Queen's We Are The Champions.

Top 5 Queen Albums
  1. A Night At The Opera
  2. The Game
  3. Jazz
  4. The Works
  5. A Day At The Races

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